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Sensory culinary brand identity and spatial visual narrative for a modern Levantine restaurant.

The founders needed a visual identity that honored centuries of regional culinary heritage while feeling effortlessly modern, luxurious, and internationally competitive.
Design an evocative brand identity, bilingual typography system, tactile physical collateral, and cohesive digital presence.
Implementation
We sculpted a bespoke bilingual logotype, curated an earthy terracotta and brass color palette, and designed full physical and digital dining collateral.
Custom bilingual Arabic-Latin typographic lockup and pattern library
Full guest touchpoint collateral suite including menus, uniforms, and packaging
Spatial wayfinding guidelines and facade signage architectural specs
Comprehensive 13-asset visual archive optimized for omnichannel campaign launch
Terracotta, warm amber, brushed brass, deep charcoal, and organic handmade textures.
High-resolution studio photography, vector typography mastering, Pantone color matching, and digital token exports.
Project Outcomes
Key delivery outcomes achieved through this sprint architecture.
Complete campaign-ready creative library
Menus, uniforms, packaging, and matchboxes
High-resolution multi-channel asset pack
All source files, project assets, and documentation delivered to the client.
Project Gallery & Visual Exploration
A curated 13-asset suite spanning brand identity, visual systems, packaging, and high-resolution editorial assets.

Signature dining presentation with warm ambient lighting and artisanal tableware.
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Image 02Bilingual typographic lockup pairing classical Arabic calligraphy with modern Latin serifs.
Image 03Foil-stamped leather menu presentation with custom textured card stock.
Image 04Authentic culinary preparation capturing flame velocity, smoke aroma, and chef craft.
Image 05Intimate architectural interior with warm terracotta tones and brass accents.
Image 06Custom patterned takeaway packaging designed with sustainable craft materials.
Image 07Artful overhead mezze composition featuring cold-pressed olive oils and pomegranate.
Image 08Coordinated guest touchpoint suite with metallic foil accents and debossed patterns.
Image 09Artisanal beverage program styled with etched crystal glassware and dried citrus.
Image 10Editorial portrait framing culinary leadership, tradition, and modern gastronomy.
Image 11Backlit architectural brass signage mounted on chiseled limestone exterior.
Image 12Macro dessert composition highlighting golden pastry layers and crushed green pistachios.
Image 13Full hospitality brand system unifying digital reservations, packaging, and spatial design.
Studio Capabilities
Explore how our craft squads bring these storytelling and technical formats to life for your brand.
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Remote-First · Global Studio · Rapid Discovery